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Media Coverage

For the latest news about Airnow PLC

Our insights and updates are regularly featured on news sites throughout the globe. Keep up to date with the latest updates across the Airnow network by viewing our most recent media coverage below.



Airnow forms new Brazil partnership with local mobile advertising specialist

Airnow PLC’s monetization and advertising arm has formed a new partnership with fellow mobile advertising specialist Adsmovil focused on Brazil.

Formalising the relationship between two companies, the partnership will expand the services that Adsmovil can offer its clients by working closely with the UK company’s Airnow Mobilization business.


Airnow Data invests in new management appointments


Airnow Data has strengthened its management team as the mobile application intelligence platform continues to invest in client services development.

The research, benchmarking and tracking service provider has appointed two new Account Managers to act as the key point of contact for clients while helping to manage the data partners which are integral to Airnow Data’s performance. In addition, the Account Managers will also be required to develop existing relationships to ensure that customers receive the full benefits of Airnow Data services.

Billy Papadopulos joins Airnow Data after previous roles as a Business Development & Account Manager and Project Manager in industries including retail banking, asset finance and hospitality following the completion of a Master’s degree in International Financial Analysis at Newcastle University.

Meanwhile, Kate Hill also joins the Airnow Data team with experience of Account Manager roles within the charity and property management industries after studying Sport Science at St. Mary’s University.

Tim Armes, Airnow Data Client Services Director, said:

“As Airnow Data continues to grow with both new clients and existing customers expanding their service requirements, we identified the need to invest in our client services team. I am delighted therefore to have appointed two new Account Managers of the calibre of Kate and Billy and I am confident that both will have a positive impact on our ability to provide even greater levels of service.”

Part of the Airnow Group, the go-to source for publishers to help analyse, distribute, secure and monetise their apps; Airnow Data helps customers to better understand their market by researching, benchmarking and tracking over 5million apps available from Apple and Google stores across 55 countries.

Airnow Monetization appoints Vice President


Airnow Monetization has announced the appointment of a new Vice President to lead its Sales and Development team, as the app advertising business continues to drive revenue solutions for more than 400,000 apps around the world.

Susana Escoto has been promoted to the new position after joining the business in 2012 in the role of Account Manager, before being promoted to Account Director and Sales Director. As Vice President of Sales and Development she will focus on establishing strategic partners to expand customer reach and presence in the global market, while developing mentoring programmes that further enhance Airnow Mobilization’s skills and customer satisfaction delivery.

Airnow Monetization, which is responsible for services formerly operated by Airpush, generates billions of impressions across a variety of ad formats through utilising methodology such as push notifications, in-app banners, abstract banners, rich media ads, overlays and mobile landing pages. With emphasis on the user experience, the company provides ad formats that monetize the user both within and outside the app experience, in the process broadcasting adverts to more potential customers.

Philip Marcella, CEO of Airnow PLC, said:

Advertising revenue continues to be a significant source of income for app developers and Susana will play a key role as Airnow Monetization helps to make attracting and providing value for advertisers easier than ever before.”

Susana Escoto, Vice President of Airnow Monetization Sales and Development, said:

“I am proud to have been appointed to this new role at what is a hugely exciting time for the Airnow Group and I am looking forward to supporting the business as we continue to offer unrivalled solutions for advertisers and app publishers alike.”

Airnow Monetization is part of the Airnow PLC Group, a combined app management solution operating from locations across the world that enables developers to grow their apps across the four core pillars of Data, Distribution, Cybersecurity and Monetization.

To learn more about Airnow Monetization visit

For media enquiries or interview opportunities please contact Gary Bolton-Hadfield, Airnow PLC Communications Manager, on or +44 7529 219872.

Airnow Cybersecurity launches with exclusive free digital security check


Airnow Cybersecurity is celebrating the launch of its new brand and website with an exclusive free offer for businesses to test their ability to withstand cyber-attacks.

The cyber security consultancy specialising in best-in-class countermeasures, security testing, training, and risk management services has partnered with SecurityScorecard to offer free access to its risk ratings platform which includes Atlas, a leading evidence, questionnaire exchange and validation solution.


Pre-installation campaign helps app reach an extra 30 million monthly users.


Airnow Distribution has helped a short video content creation and sharing platform increase its Monthly Active Users (MAUs) by an additional 30 million across the globe within just one year.

In 2019, the mobile app discovery and solutions provider commenced a campaign to preinstall Likee (formerly LIKE) on five million mobile devices within key geographical growth markets such as India, Russia, Indonesia and Brazil.

As a result, within a 12-month period the number of MAUs of the BIGO owned app had increased from 13 million to 43 million, a growth of more than 230%.